Love it or hate it, you can't get away from social media. It's where your prospects, customers, and competitors spend a lot of their time — which is why I feel like it's worth taking a little extra time myself. My goal? Get my clients to sound like no one else out there by helping them sound like themselves.

Here's just a small sample of what I've done.

Executive LinkedIn Posts

Cybrary does a great job writing up fresh courses to keep their students on the cutting edge of cybersecurity. But they needed some help promoting this good work.

To help do this, I've written up hundreds of LinkedIn posts for their executives. While my focus has been on team training, individual learning, and various trends in the cybersecurity space, my real goal has been to differentiate their voices from the flood of content clogging up LinkedIn everyday.

So no AI here folks. Day after day, week after week, I make these guys stand out by doing something fewer thought leaders seem to bother with anymore: Actually coming across as humans.