Pendo helps make software products better by making them more responsive. A lot more responsive. Their success has helped turned Pendo into one of the fastest growing startups in the U.S. But they want to change more than products. They want to change how we think about them.


Becoming Product Led

I got to work with Pendo for several months to help them launch their 2019 Product Led campaign. This was one of the cornerstone assets I created. Written for product managers, but useful for just about any person who cares about good products, this ebook breaks down what a product-led approach means, how orgs can benefit, and what it takes to apply it to their day to day.

This became one of Pendo's most downloaded resources for 2019. You can check it out here.


State of Product Leadership: UK

Pendo had a lot of success with their first annual State of Product Leadership report, a survey of product managers, chief product offers, and other product people around the US. So, as they were launching their first UK office, they wanted to recreate that success across the pond. Pendo gave me a bunch of new data and asked me to go through it and parse out some key findings. Turned out, UK product people loved it just as much as their American counterparts.

You can download the whole report here.